(Sorry to say that I could not find the last page of this article. It's probably a small column, clipped and tucked somwhere among the rest, but I couldn't locate it. If I ever do find it, I'll post it! )
Below, the ad shows that the film was in it's sixth week, and was considered a hit. Although critically panned, and the slow-paced and derivitive story a disappointment to many, it did show that there was an audience demand for Trek movies. Another film was green-lighted, with a different director and Roddenberry invited to take a back seat. The situation could be compared to that of the pilots for the show; the first movie was more intellectual, like "The Cage," and the "Wrath of Khan" more action-oriented like "Where No Man Has Gone Before." And like the pilots, the second attempt saved the day and ensured the survival of the franchise.
It was in the sixth week and at this theater that I finally got to see the movie. Oh, and if you like old newpaper movie ads, check out my other blog: "Held Over!"
Below, Shatner and director Robert Wise share a laugh on the set.
Below, the second in the Skybox Star Trek set.